I mentioned this during the recent LIC Winter CEO Forum and Annual Meeting. We're very excited about this new initiative because it is a significant effort to increase consumer awareness of the value annuities provide in delivering protected lifetime income and to grow the number of financial professionals recommending them. The initiative is specifically targeting Gen Xers. Read LIMRA's press release HERE.
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Dean Lambert
Executive Director
LIC
dlambert@limra.com4753725298
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